There is something riveting about a court-room drama. Lawyers are very good at putting on a show. The arguments that go back and forth, the multiple interpretations of a simple statement, gently guiding a witness to a carefully laid trap, all of it requires a great deal of skill.

My favorite part and the most important in my opinion, is the close. The final statements made by both, the prosecuting and defending attorney. The closing statement is always worth hearing. It’s witty, clever and passionate. It is with this statement that both lawyers hope to make their case.

This got me thinking about a business case. Granted, drafting a business case can never be as entertaining as watching an episode of Judging Amy. Still, I firmly believe that a business case should be witty, clever and passionate. Just like a lawyer’s closing statement. When I mentioned this to a couple of friends, I was surprised to find that a lot of them did not even know what a business case was!

A business case captures the reasoning for initiating a project or task. It can be a formal well structured document or it could be a verbal argument. For example you could justify a software-upgrade by saying that it would improve system performance, but the “business case” is that better performance would improve customer satisfaction.

Formal business cases are written to ensure;

•    That your investment has value and importance
•    That your project will be properly managed
•    That your firm will have the capability to deliver the benefits
•    That the firm’s dedicated resources are working on the highest value opportunities
•    That all projects with inter-dependencies are undertaken in the optimum sequence.

So take some time and evaluate. Make your case.