You just got promoted. It’s time for that well deserved vacation. You travel to a beautiful, exotic land. You enjoy the scenery and the quirks of a foreign urban sprawl. You sample the delicacies. You’re having a fantastic time.

You wake up a few days later with a queasy stomach. You’re feeling slightly homesick. You decide to have some regular food that day, but it’s a foreign land, you don’t know the people and you don’t understand the language. You spend a few hours wandering from eatery to eatery looking for non-exotic familiar food. Just when you’re about to give up, you look across the street and see a sign with an arrow. The sign has a picture of two golden arches forming a giant ‘M’. You follow the sign.

You go up the road, take a left and then a right. Ah, a sight for sore eyes. How you cherish the sight of McDonalds, the smell of a big Mac and fries. You don’t need to know ten different languages to spot a McDonalds in ten different countries. The golden arches are so famous that they transcend the barriers of language.

Logos are a way for people to recognize an organization in just one look. It is important for every business to have a logo that represents what their organization stands for. This may seem trivial to small businesses, but don’t forget that all businesses start small. Who knew that a simple swoosh would become synonymous with sports gear?

Take some time to analyze exactly what your business stands for. Once you have done this, you need to try and visualize what your thoughts would look like. Think about the image that would best represent your business. What image describes your business in just one look?