The Law of Attraction Center - Orange County, California » Marketing

Look Who’s Talking

loacenter — Wed, 15 Jul 2009 16:34:36 +0000

You’re sitting in front of the T.V watching the news. You hear the breaking story. They’re discussing Michael Jackson’s death and of course you’re discussing it with them. But since you’re talking to the T.V, no one can hear what you’re saying. If only there was a way for you to talk to the world so that everyone could hear your opinion. Wait a minute, there is! It’s called social media. Blogging, Tweeting and Face-booking have converted people from content readers into content publishers. Now everyone can share their thoughts and make a difference simply by speaking out and being heard.

Curiosity is a part of human nature. We always want to know. We want to know what the concert was like, what the people in another country are like, what it’s like to live in a tree, the list is endless. If we can’t experience these things personally, who better to hear about them, than from people who are experiencing them right now? Gone are the times when stories of exotic lands were told by reporters sitting in front of a blue screen, who had probably never seen these lands even on a map. Today you can hear about them from people born on the land. All thanks to the wonders that the internet and social media have brought about.

Social media has become popular because it allows people to connect in the online world to form relationships for personal, political and business use. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). With so many people logged in. The internet is the perfect place for businesses to reach a virtually unlimited demographic. The difference between success and failure can now be a well timed tweet. Social media is the new voice of the people, and everybody’s talking.

To Market, To Market

loacenter — Tue, 14 Jul 2009 15:57:58 +0000

Most of us have never heard of Joseph Priestley, but we have all drank his invention. He was the man who invented Carbonated Water. Now, that I’m sure you’ve heard of. The words ‘soft drinks’ would make almost the entire world think of Coca Cola or Pepsi; two corporate giants whose products every man on earth has heard of, if not used. What is it about these two companies that make them so well recognized? It’s not the taste of the liquids they bottle, or their standard packaging. It’s the fact that they go out of their way to ensure that they are noticed and when a consumer wants a beverage they think of them, first. The secret behind the phenomenal success of Pepsi and Coca-Cola is their super fantastic marketing strategy. Now when I say marketing strategy, I don’t mean the fact that they feature living legends like Madonna in two minute commercials that don’t even get aired. I’m talking about so much more than just advertising. I’m talking about knowing what your customers want. It’s about making sure your product is something they need, or about making them think, they need.

The word marketing developed from the original meaning, which referred literally to going to the market. Today, marketing is a lot more than a visit to the local shop. Marketing is now considered by many as a science. It is absolutely vital that every business conducts marketing activities. Businesses cannot hope to be successful if they do not know exactly what their consumers need. That’s one of the questions marketing can answer. Once you have a product people would want, Marketing helps you decide how to make sure that people know about your product and buy it. So when was the last time you went to market, to market?